The Simplest Framework in Marketing
This site is built for small business owners, people who need marketing to produce revenue rather than applause, which is a distinction that matters much more than it sounds.
I have run a lawn mowing round and a book printing company, and every result I ever produced came out of the same two things: the right people found me, and what they found was worth acting on. That is traffic and offer, and it is the whole equation.
Strip out the jargon, the funnels and the clever tactics, and you are left with two questions worth asking about any business on earth. Can people find you? Is what they find worth buying?
Traffic + Offer is not a tactic, it is the lens that makes every other marketing decision you face easier to make and cheaper to get wrong.